Female Powerhouse Leading the Marine Industry

Hi Love,

Jaclyn Baumgarten is the future of the recreational marine industry.

In 2012, Jaclyn founded Cruzin, one of the first to enter the peer-to-peer boating marketplace. This summer she orchestrated a strategic merger in the male dominated marine industry with Boatsetter ­ her strong competitor ­ and is now at the helm as the new CEO of the merged company.

Peer to peer boat sharing is a highly competitive space with every player claiming to be the ³Airbnb of boats². But in this emerging market with new incumbents rushing to gain market share, Jaclyn asked herself, ³What is the most strategic way for me to accelerate the speed of innovation in the marine industry, and claim the leadership role?² Hence the idea to merge Cruzin and Boatsetter was realized. For the past three years, she has dedicated all of her energies into transforming and growing the boating industry.

In addition to merging Cruzin with Boatsetter, Jaclyn has also:

·     Worked as  the youngest and one of the few female developers in the male-dominated commercial development industry. She worked for Westfield, the world¹s leading retail commercial real estate developer, and ran one of the largest retail development projects in the city of Los Angeles.

·      She has a Stanford MBA and has held key leadership positions in Fortune 500 companies for 13 years prior to founding Cruzin.

Jaclyn is emerging as a key thought-leader in the boating industry and in the Silicon Valley start-up scene:

·      In 2014, Jaclyn pioneered the first peer-to-peer boating insurance coverage

in the business, working hand and hand with Concept Insurance for eight months to craft the policy that launched the peer-to-peer market in the marine industry.

·      She is also a key panelist at boating industry conferences speaking about how collaborative consumption is a win-win for the marine industry.

·      She was recognized by Boating Industry Magazine¹s 2014 ³Movers and Shakers² issue

·      Was one of the founding participants of Women's Startup Lab (WSL) in Silicon Valley and is now a mentor and frequent speaker at WSL.

As a major force in the boating marketplace and tech industry, Jaclyn wants to share her expertise with other women. Thankfully she shared this story with us. Take Note.

-- Love Rae