Co-Authors Demote Phrase 'Mom Entrepreneur' in New Book, Available Feb. 2
Best-selling Author Rachel Olsen and co-author Flesché Hesch explain why the trendy term is outdated and provide tips
for starting a business, managing family and building a support system in 2016
Two women are on a mission to eliminate a phrase that yields 15 million search results on Google: mom entrepreneur. Rachel Olsen, Founder, Best Mom Products digital magazine and Flesché Hesch, Business Consultant and Founder, The Bizy Mom announce the release of their co-authored book, Odd Mom Entrepreneur Out: Eliminate Guilt, Grow Your Business and Elevate Your Life available on Amazon.com Feb. 2, 2016.
This collaborative book -- which encourages a shift in the family and work support system so that mom entrepreneurs are simply entrepreneurs -- includes insights of 11 business influencers and provides how-to steps in starting a business and managing family. Topics include:
Motherhood:
- Time Management Tips
- Money and Marriage
- Financial Planning
- Self-Care
- Get Your Body Back after Baby
Business:
- Accountability
- Create Information Products (i.e.) books, online courses
- Evaluate Mom Friendly Businesses
- Identify if your Idea is Financially Viable
- Create buzz through Public Relations and Social Media
- How to get into Retail Stores
“The name of the book came from the reality of where we are in society with accepting moms in dual roles of running a successful business and family,”shares co-author Flesché Hesch. “By drawing attention to it, we hope to make the phrase mom entrepreneur obsolete in the future while acknowledging how support systems must change in order to have happy, healthy and thriving families.”
According to the National Women’s Business Council, the number of women-owned firms has grown 68 percent since 2007, compared with 47 percent for all businesses.
“With celebrity mom entrepreneurs Jessica Alba paving the way with The Honest Company, Reese Witherspoon starting Draper James and movies like JOY showing the realities of what it takes to start an empire and manage family, we are now seeing that reflection in mainstream media,”adds co-author Rachel Olsen.
Book Contributors Include Business Experts:
Colleen Arneil, PhD, Founder and Course Instructor, ColleenArneil.com
Erin (Cox) Day, Hayhouse Author, One Hot Mama: The Guide to Getting Your Mind and Body Back After Baby
Liz Goodgold, Celebrity Commentator and Branding Consultant, Redfire Branding
Mindee Hardin Harp, Juicebox Mom Consulting and Inventor of Boogie Wipes
Mary Ellen Juetten, Founder, TrakLight IP Software Platform
Elena Lipson, Self-Care Lifestyle Coach, ElenaLipson.com
April Perry, Co-Founder, Power of Moms + Learn.Do.Become.com
Ali Schiller, Founder and Coach, Accountability Works
Mary Beth Storjohann, CFP and Founder, Workable Wealth
Odd Mom Entrepreneur Out is available through online retailer Amazon.com starting February 2, 2016 in hard copy for $6.99 and ebook for $4.99.
ABOUT THE AUTHORS:
RACHEL OLSEN is a well-known media and marketing strategist, Amazon bestselling author of the Barbara Corcoran endorsed book Shark Tank MOMpreneurs Take a Bite Out of Publicity, and Founder of the entrepreneur magazine Best Mom Products. She lives in San Diego with her husband and two daughters.
FLESCHÉ HESCH, MA is known as the Business Advisor for Moms and the founder of the TheBizyMom.com where she teaches women how to successfully launch and grow lucrative businesses that put family first. She lives in San Francisco with her husband and 2 sons.
Buy it now on Amazon: Odd Mom Entrepreneur Out: Eliminate Guilt, Grow Your Business and Elevate Your Life
-- Love Rae
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