Saturday, June 13, 2015

Glamour Magazine - "Buying Power: 64% of High-Earning Influential Millennials Are Women"

Hi Love,

Wanted to share this amazing post I discovered this morning on Glamour Magazine:


http://www.glamour.com/inspired/blogs/the-conversation/2015/06/millennials-spending-habits
street-style-stars-shopping



"As the [group] of young adults with the means to act on the shopping attitudes and preferences of the general millennial population, affluent millennials have the largest amount of influence today," Future Cast president Jeff Fromm told WWD. Of the high-earning sectors of millennials, 64 percent were female, a majority stake that's never been seen before. The study suggests that the switch-up is due to a higher amount of women graduating college than men and the fact that in 2012, female's hourly earnings had crept up to be 92 percent that of male counterparts (considered a victory even though it's not at the completely equal level).

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